2025 Media Kit
At Doing It At Home we’re incredibly passionate about serving both our audience — the home birth families looking for support, resources and encouragement — and YOU, our beloved partners. We believe that the greatest accomplishments happen in synergy with others, and we’re excited to be exploring a partnership opportunity with you.
- Sarah & Matthew
Partners Who Share The Love
Podcast & Brand Origins
Doing It At Home was born out of a simple need: to create the best resource that supports, informs and empowers home birth families.
We, Sarah and Matthew Bivens, started the podcast just after beginning our journey to home birth in summer 2016. Now, 2 home birth later, we’re even more excited and inspired to bring the best birth stories, interviews and real, honest conversations to home birth mothers and fathers around the world.
Typical DIAH Listener, Subscriber & Watcher
The typical DIAH fan is a current or soon-to-be mom between 25-45. She is gearing up for her home birth and is interested in resources, stories, and inspiration as she prepares for the big day. She seeks out specific types of resources that align with her values, some of them being: holistic health, transparency, empowerment and family.
Additional listener types include: women who are not mothers (they refer to themselves as “non-moms”), home birth thought leaders, midwives, doulas and self proclaimed “birth junkies” who love all things having to do with birth (especially birth stories).
More About The DIAH Brand
The podcast and YouTube channel consist of multiple types of content:
Interviews with home birth parents sharing their specific journeys and birth details
Interviews with birth workers or thought leaders/experts
Conversations between Sarah and Matthew on their home birth experience, postpartum life and family planning
We believe in giving the space to our storytellers to share authentically, in their true voice, and therefore explicit tags exist on some episodes. Part of our mission is to normalize home birth and talking openly about the magnificence of the body, and so we celebrate all aspects of a person’s story and experience.
Podcast Achievements
1,700,000
Total Downloads
4,000
Monthly Downloads
540+
Episodes
170
Countries Tuning In
Social Reach
12,100
1,800
1,500
Email List
Crawl
$3,700
3 months of 30-second ad placement (dynamically placed across entire DIAH catalogue of 500+ episodes)
1 social media shout out per week (could include post or story)
Logo placement in monthly email newsletter
Sponsored interview on the podcast
Shout out in the introduction of every new episode during the sponsorship period
Spotlight video of Sarah and Matthew using or talking about your product or service across our social media channels
Dedicated sponsor landing page on the website with links back to your website
Sponsorship Packages
Walk
$7,400
3 months of 30-second ad placement (dynamically placed across entire DIAH catalogue of 500+ episodes)
2 social media shout outs per week (could include post or story)
Logo placement in monthly email newsletter
10 minute sponsored interview on the podcast
Shout out in the introduction of every new episode during the sponsorship period
Spotlight video of Sarah and Matthew using or talking about your product or service across our social media channels
Dedicated sponsor landing page on the website with links back to your website
Run
$14,800
3 months of 60-second premium ad placement (dynamically placed across entire DIAH catalogue of 500+ episodes)
2 social media shout outs per week (could include post or story)
Top billing ad feature in monthly email newsletter
30 minute sponsored interview on the podcast
Shout out in the introduction of every new episode during the sponsorship period
Spotlight video of Sarah and Matthew using or talking about your product or service across our social media channels
Dedicated sponsor landing page on the website with links back to your website
This is an opportunity to highlight your product or service in a special episode of the Doing It At Home podcast. Here are the details:
30 minute interview (audio and video recording)
Your episode is posted to our podcast feed and YouTube channel
We can discuss your product, service, brand….whatever you’d like, in order to accomplish the goal or objective that you want to emphasize to the audience.
We will promote your episode on all of our social media channels and to our email list. Promotion incudes: a dedicated Instagram post, and Instagram story and a highlight in our weekly email newsletter.
Price starts at $950 per episode.
Email Newsletter Only
This includes placement in the Partners section of the weekly DIAH email newsletter. You can choose to have your logo featured, or choose to have more space to share an image, text and special links.
Price starts at $175/newsletter, with discounts in purchase in bulk
Social Media Only
This includes promotion across all DIAH Facebook and Instagram.
Great for both small brands/companies or bigger brands that want to start at a smaller price point and test out response with the DIAH audience.
Price starts at $200/post, with discounts if purchased in bulk.
Dedicated Sponsored Episode
A La Carte Options
We love getting creative and collaborative! If none of our existing packages feel like the perfect fit, we’re happy to craft something unique that aligns with your goals, timeline, and message. Let’s build something magical together — reach out to us at hello@diahpodcast.com to begin a conversation.